A few days ago, I found myself in Trento, Italy for the launch of Go!Muse – an Augmented Reality app we designed for the MUSE museum. On the day of the launch, over one thousand visitors came with their families to check out the new app. It was the ideal opportunity to confirm that the app would be as magical as we had hoped…
I spent last weekend at the park with my two boys, ages 4 and 6. The place was full of excited, giggling children running every which way, and none of us wanted the day to end.
I caught myself wondering what the magic was about parks that made children never want to leave…and why they don’t tend to feel the same way when we take them to the museum.
The answer might seem obvious: at the park, children can play. But what is the psychology behind why they often prefer a fun excursion to the park over a visit to the museum?…
Since the beginning of the year is always a good time to make predictions, we thought we would give it a try ourselves, but no crystal ball, thank you very much :-) So here’s a glimpse of the activities and trends we expect to see emerge (or prove their staying power) in museums and heritage sites in 2016.
Virtual reality is currently experiencing a spectacular renaissance. The concept itself is nothing new; researchers and entrepreneurs have been exploring the subject for several decades now, with varying degrees of success. The website “The Verge” even put out a fascinating article recently on the chaotic saga of virtual reality entitled: The Rise and Fall and…