With the addition of the full AR app, MUSE is offering visitors an experience that harmonizes perfectly with their innovative spirit – in total fluidity and transparency.

A Fascinating Content

The app has what it takes to please even the most directionally-challenged of us. The days of losing your way in exhibitions are over: with Go!Muse visitors can see their precise location on each of the six floors of the museum, and are guided in Augmented Reality toward the object of their interest.

As for the educational content, the app includes over one hundred AR hotspots that can be activated by the visitor to unlock multimedia content (text, videos and more) that provides additional context for the various attractions.

Last but not least, the app makes it possible to view realistic virtual portrayals of ten dinosaurs and a whale by adding life-size animated bodies to their skeletons in Augmented Reality, right in the middle of the museum.

An Emotional Experience

On the day of the launch, over one thousand visitors came with their families to check out the new app. It was the ideal opportunity to confirm that the app would be as magical as we had hoped. It was touching to see children, parents and grandparents equally surprised and enthralled by the illusion of a partially-digital reality. No matter their age, every visitor had the happy face of a child thrilled by an amusement park or magic show.

A Synergy of Multiple Talents

The obvious joy of the visitors made me proud of the work our team had accomplished. This project took no less than six months to complete and incorporated the work of at least a dozen individuals: an illustrator, a designer, a 3D animator, a game developer, front and back-end developers, a project lead and a program manager. The synergy of all these talents makes it clear that our field has changed. Cultural mediation is no longer about making a connection between historical and scientific facts, or simply coming up with a captivating narrative. It is also about creating an unforgettable emotional experience for every type of visitor.

To meet this objective, we collaborated with MUSE’s digital department. Fabio Manucci, the paleontologist of the museum, worked closely with Davide Bonadona, an illustrator celebrated for his work on dinosaurs, to create a scientifically accurate portrayal of each specimen.

From a scientific point of view, there is always a risk when you attempt to bring to life creatures that have been extinct for millions of years. But museums also have a responsibility to provide accurate representations of dinosaurs, in contrast to the fantastical portrayals in cinema and video games.

We then made it possible for these virtual animals to come to life inside the museum. Each 3D model was superimposed on its actual skeleton to within a centimeter of precision using GuidiGO AR Composer.

Seeing these dinosaurs in the flesh – and not just as bones – is impressive enough. But watching them move before your eyes makes the experience even more stunning. Since the skeletons themselves obviously remain static, we had to find a way to suspend disbelief when the animals are in motion. To do so, we added a Virtual Reality mode that hides the skeleton when the dinosaur begins to move.

A Large-Scale Experience

With the launch of Go!Muse, MUSE has become the first museum of Science in the world to offer an Augmented Reality experience at this scale, with ten animated dinosaurs and a whale as part of their permanent collection, and 80 AR-compatible tablets available to visitors.

MUSE official video trailer

While the app is designed for a wide range of users of all ages, it is sure to capture the imagination of young visitors most of all, due to their interest in novelties and interactivity.

Since they’ve been immersed in the digital world from birth, the younger generations are already used to learning and discovering outside of the traditional learning environments of libraries and museums. Touchscreens are already part of their daily lives. Virtual Reality headsets are soon to follow, and any museum planning for the future should be aware of that fact. It is essential for cultural institutions to pursue immersive, innovative technologies if they want to form lasting ties with the adults of tomorrow.

Experiences like this one will help young ones to discover the magic of museums and the joy of interacting with works of art and science along with other visitors.

The 3D Explosion

In recent years, 3D image production has become much more accessible. Techniques like photogrammetry in which an object is photographed from many different angles so it can then be reproduced in 3D, used to require complex and costly equipment. Today, you can create a 3D model of an object or even an entire scene using nothing but your smartphone.

Similarly, the diffusion of 3D models took a giant leap forward with the arrival of the WebGL standard, which makes it possible to display 3D images in any web browser. This is where Sketchfab comes into play. In only four years’ time, the platform has become the leader in publishing and sharing 3D models, with close to a million models shared by its members.

Sketchfab and GuidiGO: a Natural Synergy

Though Sketchfab initially appealed to designers wishing to share their creations, their community has expanded over the years to include a variety of museums. Over 350 museums and cultural sites all over the world are now using Sketchfab, including the famous British Museum, and the Royal Museum for Central Africa in Brussels – who published no less than 355 models alone. Sketchfab now boasts a collection that would be the envy of a number of institutions the world over.

It soon became obvious that Sketchfab and GuidiGO, the leading storytelling platform with its 5,000 commented cultural sites and works, would be a perfect match. It is no surprise, then, that the 3D works on Sketchfab now interface with GuidiGO’s tour-creating tools.

GuidiGO now natively supports Sketchfab 3D embeds and lets you add 3D and VR illustrations to your stories.

Tremendous potential for GuidiGO users

This incredible functionality is available to anyone who creates a tour on GuidiGO. It is especially useful when accessing tours remotely, or when planning a visit. When it is impossible to make a trip to a cultural site in person, you can still enjoy the works on display and the cultural space itself.

For a few months now, the new GuidiGO web app has featured street views and 360° panoramas,” explains Corine Barbazanges, Head of Marketing at GuidiGO. “But 3D models open the way to even more possibilities. Our users are going to be able to create amazing tours based around a theme, rather than on the exploration of one specific site. They can even create their ideal collection by bringing together works from different museums with absolutely no geographic constraints.

This is the idea behind the 3D Imaginary Tour created by GuidiGO as a demo. In this tour, you will hear the story of the Nefertiti bust and the Roman Colosseum. As you listen, you can look at every detail and rotate the objects to see them from multiple angles. You can also learn about Protoceratops, a dinosaur that you can spin around in 3D as it walks across your screen.

Now, museums can offer virtual tours to anyone unable to visit in person—particularly schools with limited means. A teacher could also create a tour based on a thematic selection of works and then use it as part of their curriculum—they could even invite students to create their own tours as a class project. Art lovers might also create a gallery of their favorite works and enrich them with personal commentary.

Of course, a virtual tour can never replace an on-site visit. As GuidiGO CEO David Lerman is well aware:

There is nothing like the feeling you get from real contact with a work or space. But the fact is, no one has the means to visit every museum in the world. That’s why art books and documentaries exist. So why not have virtual tours as well? Augmented with Sketchfab resources, the GuidiGO web app makes it possible to view works in 3D and in great detail; it also enriches the experience with audio commentary and visual references. In my opinion, this is one of the best remote visitor experiences ever created so far.

The experience is sure to appeal to museums and culture lovers; especially since opening an account is free on both Sketchfab and GuidiGO.

What are you waiting for?

Would you like to create a tour of ancient Egyptian artifacts, animal sculptures throughout the ages, or the collections at the British Museum? It couldn’t be more simple.

Start by creating your tour in GuidiGO Studio. Decide which stops you want to add, then enrich them with text, audio and video content. If you’d like to add 3D content to a stop in your tour, simply copy the URL of the model from Sketchfab then paste it in your stop, in GuidiGO Studio:

Finally, publish your tour in just one click. A few minutes later, it will be accessible from any web browser.

Note: Sketchfab 3D models are not yet available in the GuidiGO mobile apps.

Since 2013, however, significant advances have been made. Innovators such as Oculus, and more recently Google, with “Cardboard”, are about to make virtual reality a household name—and this time for good, or so it seems.

There’s a simple explanation for this: virtual reality technology is now more accessible because prices have literally plummeted. With the arrival of Google Cardboard, a cardboard box that costs less than $10 is all it takes to transform any smartphone into a virtual reality device. And if you’re feeling especially luxurious, you can purchase a plastic version for only $60 :)

Accessible technologies will completely transform the way Virtual Reality is used

Simple, but no less remarkable, the little magic box was born in Google’s Paris offices, thanks to two engineers: David Coz and Damien Henry. Inspired by the Durovis Dive headset, the box took center stage in June 2014 at Google’s annual I/O developers conference. Since then, Google Cardboard apps crossed 15 million downloads. Last month, the New York Times sent a million Cardboards to its subscribers, giving them access to exclusive content. This is just the beginning of the trend, and it promises to be phenomenal.

We are entering an era in which not only visualization technologies like Cardboard will become prolific, but we will also see an increase in software and hardware like Jump, Giroptic or even the Cardboard Camera application, which simplify the creation of VR enabled content. Such technologies will completely transform the way virtual reality is used, much like smartphones revolutionized the way we use photo and video.

A fantastic tool for teleporting a visitor… during his or her visit!

Here at GuidiGO, we’ve been looking into these technologies for over a year. The idea was to explore different uses for virtual reality that would enrich the experience of visiting museums and historical sites in addition to existing interpretive content. We hosted several “hackathons” on site to test new concepts and create prototypes for new interfaces. After a few surprises, and lots of fun (it takes a bit of time for the brain to adjust to sensations it’s not used to!) several fascinating possibilities emerged. In the end, we all reached the same conclusion: virtual reality would be a fantastic tool for teleporting a visitor… during his or her visit! “What’s the point of teleporting a visitor?” you might ask, “Why not let the visitor simply enjoy whatever is on display, in real life, with his or her own eyes?” We believe both experiences are fully compatible. Imagine the following scenarios for just a moment (some of which are already available):

• You are in a gallery at a Natural History museum, looking at the skeleton of a Triceratops. Suddenly, the animal comes to life, transporting you to the Cretaceous period. And there to your right, look out! Behind you, even above your head…enormous dinosaurs are moving all around you. You suddenly feel very small.

• You are visiting a museum on the history of aviation. How would you like to take the control wheel of Lindbergh’s Spirit of St. Louis in your hands? You’re surrounded by the cockpit, the pilot seat, the control panel, and all of the instruments—just as if you were really there. In front of you, the sky and clouds fly by.

• You are visiting a World War I battle site, and there you are in the muddy trenches, listening to the sounds of war, as soldiers move about, telling you about their daily experiences and fears.

• You are visiting the Empire State Building. How would you like to experience the atmosphere of the construction site when this legendary skyscraper was being built? Around you, men are working on the beams, while 1930s New York spreads out below your feet. We hope you’re not afraid of heights!

These are only a few examples, of course. Each site will be free to come up with whatever is most likely to make their visitor experience particularly memorable: explore the temple where an ancient statue was originally located; visit the reconstruction of a site that no longer exists (Pompeii, the Bastille prison, etc.); discover a place closed off to the public (the Lascaux caves, the Oval Office, etc.)

Virtual Reality takes the visitor to the heart of an immersive sensory experience

Art museums will be no exception. Virtual reality is also capable of teleporting you into Renoir’s studio, or into Monet’s gardens at Giverny. You’ll be able to observe artists as they work, or hear them tell you about their masterpieces. You may also soon be able to experience artwork made up of both real and virtual components – or even be transported straight into a painting or the visual universe of its creator (e.g., Van Gogh’s universe)… because admit it, we’re not the only ones who have thought about passing through the canvas! Soon you’ll be able to explore a work from the inside, and brush shoulders with its characters. Here’s your chance to attend, along with all the glamorous spectators, the coronation of Napoleon or the Marriage at Cana :)

Another fun and educational use for virtual reality is to let the visitor “walk” through a life sized timeline in order to situate a work in its historical and artistic context.

There’s a strong chance this new paradigm will be an important influence on the scenography of museums. It’s easy to imagine a few virtual reality headsets taking the place of more cumbersome installations. The headsets could even be connected to one another to allow a group to simultaneously share the same experience.

Virtual reality is still evolving, but one thing is sure: the possibilities are infinite. Not only does it allow us to travel in time and space, but it also opens up imaginary dimensions that would be inaccessible without it, like the most intimate aspects of a work of art. Virtual reality takes the visitor to the heart of an immersive sensory experience that is extremely stimulating to the imagination and memory, allowing you to form a deep connection with the place you are visiting.

On the same subject: “Virtual Reality has arrived at GuidiGO!”