This AR experience is part of “Launchpad: Apollo 11 Promises Kept“, a new 10,000 sq. ft. exhibition paying tribute to the past, present and future of space exploration. The exhibition combines the Museum’s significant collection of Apollo-era artifacts with cutting-edge interactive experiences to create an immersive and exciting cosmic journey.

Photo by Fort Worth Museum of Science and History

What is unique about AR Composer is that digital objects keep their original positions, creating persistent AR experiences shareable across several devices.

To position digital artefacts accurately, AR Composer comes with an easy-to-use 6-DOF (Degrees Of Freedom) Editor. 3D objects can be moved from left to right, up and down, forwards and backwards, including three rotation options. With this unique feature, objects can be placed accurately in any space, in no time.

Discover how to try AR Composer at the end of this post.

AR Composer also comes with 2 modes: Creator and Visitor mode. In Creator mode, the museum team can create as many persistent scenes as they want, placing and anchoring their objects wherever they like in the physical space. When this process is finished, the museum simply has to lock the scenes in Visitor mode to make them available on any device running AR Composer. Visitors can then use the devices provided by the venue or their personal device to enjoy the content.

Another perk of AR Composer is that there is no limit to the number of 3D assets that can be uploaded, which gives digital and education teams at museums the opportunity to design scenes with the creativity of a theatrical production. Objects can be animated, interactive and can display data to showcase digital storytelling or contextual information.

There are a number of creative ways to use the app. Examples include:

• Sharing works that are missing from a collection, whether they are in another museum, being restored, or on loan.
• Rebuilding archeological monuments – for example, making an entire temple appear where only an ancient column remains.
• Comparing works to previous versions, or to the artist’s preliminary sketches.
• Taking complex mechanisms apart and then putting them back together to see how they work. Examples include machines, the human body, the solar system, etc.
• Making digital characters move around in front of the visitor.
• Recreating the decor and atmosphere of an entire room in real size, by superimposing its former or future state on top of its current reality.
• Adding flesh and skin to the skeletons of extinct species, e.g. dinosaurs.
• Creating digital collaborative artwork.
• Creating a portal to access a virtual world.
• Creating a digital character guide to provide specialized tours for children, teens or other visitor groups.

AR Composer saves museums from having to build their own customized application and CMS (Content Management System) from scratch. That way, the majority of the budget can be allocated to creating content and designing compelling visitor experiences.

Try AR Composer now! We are offering AR Composer to museums and heritage sites in private Beta, with several demo assets included. If you are interested, please contact us.

Lumin content was created by the DIA’s interpretive team leveraging GuidiGO’s new augmented reality platform, AR Composer, built specifically for Tango. This allows the user to interact with real size 3D animations, information and display directions in the visitor’s field of view.

Lumin connects visitors with artworks in a global context beyond the DIA,” said Salvador Salort-Pons, DIA director. “Augmented reality allows the user to see the unseen, imagine art in its original setting and understand how objects were used and experienced in people’s everyday lives. It is an exciting way to incorporate the latest technology into the visitor experience.

Visitors will hold a Lenovo Phab 2 Pro, the first Tango enabled phone, to explore different works of art. The initial phase of the project includes seven tour stops with a variety of AR experiences, including:

A Mummy, from Ancient Egypt

Mummies give us insights into ancient burial rituals. With the app’s AR overlay, you can peer beneath the sarcophagus and even the mummies’ bandages to explore an X-ray-like view of the skeleton.

The Ishtar Gate, from Ancient Babylonia

The Ishtar Gate once stood six stories high. Now, with the power of Tango’s motion tracking technology, you can explore the gate at scale, walk under its arch, and see where the Detroit Institute of Art’s 3×4-foot mosaic piece fits into this architectural wonder.

A limestone Relief, from Mesopotamia

The limestone relief was originally painted with vibrant colors, which have long since faded. By looking through your Tango enable device, you can tap on the relief to see what it would have looked like when it was first created thousands of years ago.

A Cylinder Seal, from Mesopotamia

Small round cylinder seals were once used to make impressions on clay for items like jewelry and signatures for administrative purposes. Now, instead of just seeing the seals in a case, you can roll the seals in AR to see the written characters and figurative scenes that they create.

WANT TO SEE LUMIN IN ACTION? CLICK HERE TO WATCH THE VIDEOS.

This is just the beginning of how you’ll be able to use Tango in museums to see more, hear more and learn more – in other words, to experience museums around the world in a whole new way.

“Lumin” in the Press:

• Hyperallergic: More Screens, More Knowledge: Testing the Detroit Institute of Arts’ New Augmented Reality App >>
• Fortune: Google Wants To Give Museum Visitors A Pokémon Go-Like Experience >>
• Venture Beat: Google opens Tango augmented reality platform to museums, starting with Detroit Institute of Arts >>
• The News Herald: Augmented reality adds dimension to art at DIA >>
• The Economist: Futurism: museums and technology >>
• Geek: Detroit Institute of Arts Enriches Museum Experience with Google Tango >>
• Tom’s Hardware: Google’s Project Tango Heads To The Detroit Institute Of Arts >>
• CNET: Google’s project Tango AR lets museum visitors delve deeper >>
• Tech Crunch: A Detroit art museum is leveraging Google Tango for an AR history lesson >>

GuidiGO AR Composer opens up incredible new opportunities for museums and cultural sites, as they can now design their own AR experiences in just a few simple steps, and make them available on site or for remote use by schools and other educational institutions.

Unlike virtual reality, Augmented Reality is not designed to immerse you in an entirely different environment” says GuidiGO CEO David Lerman, “AR integrates virtual elements into the real environment, and allows you to interact with them as you move around. You can physically feel the presence of AR objects, particularly when they appear in real size. The applications for Augmented Reality are actually quite different from virtual reality, but no less fascinating and engaging for users. Just look at the excitement around Pokémon GO!

This is a great opportunity to reach an even wider audience, including the digital generation, who are looking for new experiences. AR Composer is also an extraordinary educational tool capable of engaging different types of visitors as they explore permanent collections or temporary exhibitions.

GuidiGO AR Composer: How does it work?

GuidiGO AR Composer makes it possible to create experiences in augmented reality using virtual components. The Tango tablet works as a viewfinder to position virtual objects on the ground or anywhere else, with no need for markers or signals of any kind. The settings and location of the virtual objects are saved as soon as they are placed. They are then visible to visitors just like any real object.

A virtual 3D object can be static, animated, or interactive. It can be a character, an entire scene, a sound, or a visual hotspot, depending on the experience created by the museum.

GuidiGO AR Composer makes full use of Tango capabilities, including motion tracking, which enables virtual objects to behave as if they were real. For example, virtual objects increase in size as you approach them, and you can walk around them to get a closer look from any angle. It is also possible to interact with them, as you can see in this video where a dinosaur roars when the visitor approaches.

Ready-to-Go AR Plugins

Just like GuidiGO Studio, AR Composer is extremely user-friendly and doesn’t require special skills or training. Using presets or custom plugins, museums and cultural sites can quickly create a variety of experiences in which their visitors will see the real and virtual blend together seamlessly. For example, museums will be able to:

• Geolocate and guide visitors using a virtual path that appears at their feet:
  
• Leave comments about a place, or work of art, using AR hotspots:
  
• Create a Pokémon GO-style treasure hunt, inviting visitors to explore and collect virtual objects they find in the galleries:
  
• Share works that are missing from the collection, whether they are on reserve, being restored, or on loan… or simply too fragile or too large to be displayed in public,
• Place a work in its original context – for example, making an entire temple appear where only an ancient column remains,
• Compare a work to its previous version, or to the artist’s preliminary sketches,
• Take complex mechanisms apart and put them back together again to see how things work, whether it’s a machine, a process, the human body, the solar system, etc.
• Make virtual characters move around in front of the visitor,
• Recreate the décor and atmosphere of an entire room by superimposing its former or future state on top of its current reality:
  

And any other applications imaginable…

First Tango Smartphones Available

The Phab2 Pro, the first smartphone to feature Tango technology, is available at the Lenovo shop.

This new type of smartphone is the first step in a major technological breakthrough. Tango makes it finally possible to create AR experiences without using markers or any kind of infrastructure. In other words, there’s finally a mobile device that sees like we do.