GuidiGO AR Composer opens up incredible new opportunities for museums and cultural sites, as they can now design their own AR experiences in just a few simple steps, and make them available on site or for remote use by schools and other educational institutions.

Unlike virtual reality, Augmented Reality is not designed to immerse you in an entirely different environment” says GuidiGO CEO David Lerman, “AR integrates virtual elements into the real environment, and allows you to interact with them as you move around. You can physically feel the presence of AR objects, particularly when they appear in real size. The applications for Augmented Reality are actually quite different from virtual reality, but no less fascinating and engaging for users. Just look at the excitement around Pokémon GO!

This is a great opportunity to reach an even wider audience, including the digital generation, who are looking for new experiences. AR Composer is also an extraordinary educational tool capable of engaging different types of visitors as they explore permanent collections or temporary exhibitions.

GuidiGO AR Composer: How does it work?

GuidiGO AR Composer makes it possible to create experiences in augmented reality using virtual components. The Tango tablet works as a viewfinder to position virtual objects on the ground or anywhere else, with no need for markers or signals of any kind. The settings and location of the virtual objects are saved as soon as they are placed. They are then visible to visitors just like any real object.

A virtual 3D object can be static, animated, or interactive. It can be a character, an entire scene, a sound, or a visual hotspot, depending on the experience created by the museum.

GuidiGO AR Composer makes full use of Tango capabilities, including motion tracking, which enables virtual objects to behave as if they were real. For example, virtual objects increase in size as you approach them, and you can walk around them to get a closer look from any angle. It is also possible to interact with them, as you can see in this video where a dinosaur roars when the visitor approaches.

Ready-to-Go AR Plugins

Just like GuidiGO Studio, AR Composer is extremely user-friendly and doesn’t require special skills or training. Using presets or custom plugins, museums and cultural sites can quickly create a variety of experiences in which their visitors will see the real and virtual blend together seamlessly. For example, museums will be able to:

• Geolocate and guide visitors using a virtual path that appears at their feet:
  
• Leave comments about a place, or work of art, using AR hotspots:
  
• Create a Pokémon GO-style treasure hunt, inviting visitors to explore and collect virtual objects they find in the galleries:
  
• Share works that are missing from the collection, whether they are on reserve, being restored, or on loan… or simply too fragile or too large to be displayed in public,
• Place a work in its original context – for example, making an entire temple appear where only an ancient column remains,
• Compare a work to its previous version, or to the artist’s preliminary sketches,
• Take complex mechanisms apart and put them back together again to see how things work, whether it’s a machine, a process, the human body, the solar system, etc.
• Make virtual characters move around in front of the visitor,
• Recreate the décor and atmosphere of an entire room by superimposing its former or future state on top of its current reality:
  

And any other applications imaginable…

First Tango Smartphones Available

The Phab2 Pro, the first smartphone to feature Tango technology, is available at the Lenovo shop.

This new type of smartphone is the first step in a major technological breakthrough. Tango makes it finally possible to create AR experiences without using markers or any kind of infrastructure. In other words, there’s finally a mobile device that sees like we do.

In practice, these solutions require an infrastructure that is often more cumbersome and more expensive than expected, and the results are sometimes disappointing (see our article on Tech Trends). Taking into account the limits of such technologies, GuidiGO decided to explore a different path by making our app compatible with Google Project Tango. This technology offers an incomparable advantage: it works without any infrastructure. Yes, you read that correctly: no infrastructure at all! No need for an internet connection, WiFi, sensors, or GPS. Museums have nothing to install and no equipment to maintain!

David Lerman, GuidiGO’s CEO, explains the magic behind it: “The tablet is loaded with sensors that detect motion, volume, and depth. A 3D map of the interior of the museum is created in advance by scanning the walls, partitions, installations, etc. The tablet later recognizes these elements and makes it possible for the visitor to remain continuously localized, with no need to connect to any signal.”

But that’s not all, not only do visitors know their exact position, they can also opt for a 3D view with an AR path superimposed on the floor…

… or choose a dual view with the 2D map:

Would you like to see a live demo? Take a look at our app running in this video shot at the beautiful Museu Nacional d’Art de Catalunya, during the recent MWC 2016 (Mobile World Congress) in Barcelona. The GuidiGO app was presented to the press in the presence of teams from Google Project Tango, and Lenovo – the manufacturer of the tablet.

Besides being a game changer for indoor positioning, Project Tango’s ability to recognize the user’s environment opens the door to numerous AR applications. At the Museu Nacional d’Art de Catalunya, we were excited to present the interpretation of a painting in Augmented Reality. Above a 33-foot-long canvas (“The Battle of Tetuan” by Mariano Fortuny), AR 3D markers appear in the air, indicating that additional content is available to explain a detail in the piece.

 
And this is only the beginning… Stay tuned!

Learn more:

• Lenovo: “How Project Tango Will Change the Way You Use Your Phone”
• Tom’s Guide: “How Google’s Project Tango Won Me Over with AR and Art”
• Digital Trends: “Digital Trends Top Tech of MWC 2016 award winners” (Read: Lenovo’s Project Tango)
• Digital Trends: “Touring a museum with Project Tango is an empowering glimpse into the future”
• Slash Gear: “How Lenovo and Project Tango will reinvent your smartphone”
• CNET: “Project Tango could come to a museum near you”
• BGR: “Lenovo and Google are about to blow the lid off digital indoor mapping”
• The Verge: “Google just showed me the future of indoor navigation” (watch GuidiGO app at work in the video!)
• PC Mag: “A Night at the Museum With Project Tango”